From the journal
Paint Colors
Paint color guides: undertones, LRV, lighting, sampling and how colors really behave on walls.
Paint Colors stories

Paint Colors
Cool Gray vs. Warm Greige: Which Neutral Is Right for Your Home?
For a decade, this was the entire paint conversation: which gray. Now the question has split in two, and most…
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Paint Colors
How to Choose a White Paint Without Regret (7 Mistakes to Avoid)
White should be the easy choice. No bold color to commit to, no pattern to tire of, nothing to clash…
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Paint Colors
What Color White Paint Goes With Wood Floors? (A Floor-by-Floor Guide)
White is not a color you choose. It's a color your house chooses, and your floors cast the biggest vote.…
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Paint Colors
Warm White vs. Cool White Paint: How to Choose for Your Home
White is the color people research the least and regret the most. It looks like a non-decision, how different can…
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Paint Colors
How to Test Paint Samples Like a Designer (The 48-Hour Method)
The most expensive paint is the paint you buy twice. A few sample pots and 48 hours of patience are…
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Paint Colors
How Natural Light Changes Paint Color (and How to Choose for It)
That perfect greige you loved in the store can look like muddy beige in your hallway and icy blue in…
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