2027 Colors of the Year: Every Paint Brand’s Pick (Complete Guide)

Every major paint brand has named its 2027 Color of the Year, and this guide to 2027 colors of the year paint picks tells a clear story: greens are thriving, earthy warmth is replacing gray, smoky blues are maturing, and clay tones have gone mainstream. Nine announcements, nine colors, one very usable map of where paint is heading.

This guide covers every pick in one place: Sherwin-Williams Celery, Behr Grounded, Valspar Cottage Door, PPG Country Soil, Dutch Boy Deep Rooted, Glidden Artifact, Clark+Kensington Vantage Point, Annie Sloan’s Frida Blue and Firle, and Benjamin Moore’s Webster Green. For each color you will find the code, the mood, where it works best in a real home, and one placement tip that matters.

If you fall for one of these colors, each section links to our complete whole-home palette guide for it on Etsy: a full color system with room-by-room assignments, not just a single swatch.

Every 2027 Color of the Year at a Glance

Brand Color Code Mood Best for
Sherwin-Williams Celery SW 6421 Fresh, garden-soft green Bedrooms, kitchens, sunrooms
Behr Grounded T27-01 Earthy, olive “living neutral” Whole-home base, cabinets
Valspar Cottage Door 8004-38E Airy, soft coastal blue Bedrooms, bathrooms, exteriors
PPG Country Soil PPG15-30 Warm clay, grounded Living rooms, whole-home warmth
Dutch Boy Deep Rooted 311-7DB Rich terracotta, earthy Accent walls, dining rooms
Glidden Artifact PPG10-16 Warm smoky blue, calm Bedrooms, color-drenched rooms
Clark+Kensington Vantage Point 38B-4 Mid-tone sky blue, serene Bedrooms, nurseries, bathrooms
Annie Sloan Frida Blue + Firle Chalk Paint Bold blue + leafy green Painted furniture, statement pieces
Benjamin Moore Webster Green HC-130 Muted sage green, calm Whole home, living rooms, bedrooms

Sherwin-Williams: Celery (SW 6421)

Celery is a soft, yellow-green with a garden-fresh character. It is the kind of green that reads cheerful in daylight and settles into something calm by evening. As Sherwin-Williams’ 2027 Color of the Year, it leads the year’s biggest story: green is no longer an accent color, it is a whole-home color.

The color works because it sits between sage and lime without committing to either. It pairs naturally with warm whites, natural wood, and soft taupes, which makes it forgiving for homeowners who want color without drama. In kitchens it brightens cabinetry without shouting; in bedrooms it feels restorative rather than stimulating.

One placement tip: Use Celery where you get morning light. East-facing rooms amplify its freshness, and pairing it with a warm white trim keeps the yellow undertone from going neon. Avoid using it in rooms lit mostly by cool LEDs, which can push it toward mint.

Our full guide: Sherwin-Williams Celery whole-home guide. Get the complete palette: the 80-page Celery whole-home palette on Etsy.

Behr: Grounded (T27-01)

Behr’s 2027 pick is Grounded, an earthy olive green the brand is calling a “living neutral.” The idea is simple and well timed: a green that behaves like a neutral, anchoring rooms the way warm gray used to, but with life in it. It is deeper and more grounded (the name earns itself) than Celery, and it skews toward whole-home use.

Grounded is the safest-feeling green of the 2027 lineup. It works on all four walls, on kitchen cabinets, and as an exterior body color. It has enough depth to hold a room and enough warmth to pair with wood floors, brass, and cream textiles without a fight.

One placement tip: Because it is a mid-tone, Grounded needs contrast to avoid feeling flat. Pair it with a crisp warm white on trim and ceilings, and give it at least one dark accent (walnut, bronze, or black) per room so the palette has a floor.

Our full guide: Behr Grounded whole-home guide. Get the complete palette: the Grounded whole-home palette on Etsy.

Valspar: Cottage Door (8004-38E)

Cottage Door is a soft, airy blue that Valspar chose as its 2027 Color of the Year. With an LRV around 26, it is a light-to-mid blue that reads breezy in bright rooms and gently moody in low light. It is the coastal-calm entry in this year’s lineup, and it is one of the most livable blues any brand has named in years.

The color’s strength is its versatility. It works in bedrooms and bathrooms where you want calm, on front doors and shutters where you want charm, and on exteriors where it sits comfortably between white trim and a gray roof. It is also the blue to watch in the Cottage Door vs Artifact conversation: two 2027 blues, similar family, different depth.

One placement tip: Test Cottage Door on a large board before committing to a whole room. Light blues shift more than expected between north and south light, and at LRV 26 it can read noticeably deeper on a cloudy day than on a sunny one.

Our full guide: Valspar Cottage Door color guide. Get the complete palette: the Cottage Door whole-home palette on Etsy.

PPG: Country Soil (PPG15-30)

Country Soil is PPG’s 2027 Color of the Year, a warm clay tone that feels like the year’s most confident bet on earthy warmth. It is a brown with a red-orange heart: rich enough to be interesting, warm enough to be cozy, and neutral enough to carry a whole home. If gray was the color of the last decade, Country Soil is the argument for what replaces it.

This is a color that rewards commitment. It is at its best in living rooms and open-plan spaces where it can wrap a large area in warmth, and it pairs beautifully with cream, camel, olive, and black. It also plays well with the year’s other earth tones: a home that moves from Country Soil walls to terracotta accents to clay tile feels current without feeling themed.

One placement tip: Country Soil deepens significantly under warm artificial light. If your living room runs on 2700K bulbs in the evening, sample it at night before you decide. The color you see at noon is not the color you will live with after dinner.

Our full guide: PPG Country Soil whole-home guide. Get the complete palette: the Country Soil whole-home palette on Etsy.

Dutch Boy: Deep Rooted (311-7DB)

Deep Rooted is Dutch Boy’s 2027 Color of the Year, a rich terracotta that sits squarely in the year’s clay-and-earth movement. It is warmer and more saturated than Country Soil, with a baked-clay character that feels rooted in the Southwest and the Mediterranean at once. Terracotta is a rising trend, and Deep Rooted is the most committed terracotta any major brand has named.

The risk with terracotta is that it dates a room if used carelessly. The fix is restraint in placement and generosity in neutrals: one Deep Rooted accent wall against warm white, a dining room in full terracotta with natural linen, or a front door that gives the whole facade its personality. It is a color that wants to be the headline, not the background.

One placement tip: Never pair Deep Rooted with cool gray. Terracotta needs warm companions: cream, camel, warm wood, terracotta tile, blackened bronze. Cool gray next to terracotta makes both colors look wrong, and it is the most common way people get terracotta wrong.

Our full guide: Dutch Boy Deep Rooted terracotta guide. Get the complete palette: the Deep Rooted whole-home palette on Etsy.

Glidden: Artifact (PPG10-16)

Artifact is Glidden’s 2027 Color of the Year, a warm smoky blue with a clear promise: reset the room, skip the remodel. It is a blue with gray in it and warmth under the gray, which keeps it from going cold. Think of it as the mature, settled sibling of the year’s brighter blues.

Artifact is built for color drenching: walls, trim, and ceiling in the same smoky blue, which turns a bedroom into a cocoon. It also works in the more conventional way, as a bedroom or study wall color paired with warm white trim. Its warmth is the differentiator; most smoky blues lean cool, and Artifact’s warm undertone is what makes it feel inviting rather than distant.

One placement tip: If you are choosing between Artifact and Cottage Door, the decision is depth and warmth. Artifact is deeper and warmer; Cottage Door is lighter and airier. Small, low-light rooms favor Artifact’s cocoon effect; bright, open rooms favor Cottage Door’s airiness.

Our full guide: Glidden Artifact smoky blue guide. Get the complete palette: the Artifact whole-home palette on Etsy.

Clark+Kensington: Vantage Point (38B-4)

Vantage Point is Clark+Kensington’s 2027 Color of the Year, a sophisticated mid-tone sky blue with subtle purple undertones, sold exclusively at Ace Hardware. It is the calmest blue in the 2027 lineup: serene without being sleepy, blue without being loud. The purple undertone is the detail that keeps it from reading flat or juvenile.

This is a bedroom, nursery, and bathroom color first. It is soft enough for a whole room and composed enough for a whole home’s private spaces. Clark+Kensington pairs it with two coordinating palettes, Drift and Mellow, which give you a ready-made path for building outward from the hero color into trim, accents, and adjoining rooms.

One placement tip: The purple undertone means Vantage Point wants warm white trim, not stark white. A clean, cool white next to it can make the purple read as gray-lavender in a way that feels accidental. Warm white keeps the blue reading blue.

Our full guide: Vantage Point blue guide. Get the complete palette: the Vantage Point whole-home palette on Etsy.

Annie Sloan: Frida Blue + Firle (Chalk Paint)

Annie Sloan named two 2027 Colours of the Year, both from her Chalk Paint range: Frida Blue, a saturated joyful blue drawn from Frida Kahlo’s Casa Azul, and Firle, a fresh leafy green rooted in the Bloomsbury Group’s Charleston farmhouse. These are the only furniture-first colors in the 2027 lineup, and they play a different game: they are for pieces, not walls.

Frida Blue is the statement. It wants a tall cabinet, a desk, a front door, a set of dining chairs painted as one confident gesture. Firle is the easier live-with color: painted cabinetry, interior doors, trunks, dressers. Together they celebrate the idea that art and color belong in everyday life, not just in galleries. A painted dresser counts.

One placement tip: Chalk paint rewards sampling even more than wall paint, because both colors are stronger on screen than they look on the tin. Paint a large test board, two coats, live with it for 48 hours, and test your finish (wax deepens color slightly) before committing to the piece.

Our full guide: Annie Sloan 2027 Colours of the Year complete guide. Get the complete palette: the Frida Blue & Firle furniture palette on Etsy.

Benjamin Moore: Webster Green (HC-130)

Benjamin Moore’s 2027 Color of the Year is Webster Green (HC-130), a muted sage green, and it confirms the year’s green-and-earth story with the most livable green of the lineup. It is the one reveal the whole industry watches, and this year it landed exactly where the market was heading.

Our complete Webster Green palette guide has the same depth as every guide above: undertones, lighting behavior, room-by-room placement, and pairings, built as a whole-home system of nine coordinated colors.

One placement tip: Webster Green shifts with light: it reads soft and gray-green in north-facing light and warmer in afternoon sun. Test it on two walls before committing, and pair it with a warm white trim so the sage stays clean.

Our full coverage: Benjamin Moore 2027 Color of the Year predictions and reveal. Get the complete palette: the Webster Green whole-home palette on Etsy (live).

The 5 Big Shifts Behind the 2027 Colors

Look at all nine picks together and a pattern emerges. These are not random choices; they are five movements in the same direction.

1. Green dominance

Three of the nine picks are green (Celery, Grounded, Firle), and green is the through-line of the whole year. The story has moved past “green is having a moment” into something structural: green is now a default, not a risk. Celery brings the freshness, Grounded brings the neutrality, Firle brings the furniture angle. If you have been waiting for permission to paint a room green, nine brands just gave it.

2. Earthy warmth replaces gray

Country Soil, Deep Rooted, and Grounded are all, in different ways, answers to the same question: what replaces cool gray? The answer is warmth with depth: clay, terracotta, olive. These are colors with a red or yellow heart, and they make rooms feel held rather than displayed. The all-gray interior is officially over; the warm interior is the new neutral.

3. Smoky blues mature

Cottage Door, Artifact, and Vantage Point show blue growing up. These are not the bright coastal blues of five years ago. They are softer, smokier, more considered: blues with gray or warmth in them, designed for whole rooms rather than accent walls. Blue remains the safest color family for resale-conscious homeowners, and 2027’s blues are the most livable versions yet.

4. Clay and terracotta go mainstream

Deep Rooted and Country Soil put baked earth tones on the main stage. Terracotta was a trend; now it is a color of the year, twice over. The mainstreaming matters because it changes the supporting cast: retailers, textiles, and tile are all following clay, which means a terracotta room in 2027 will be easier to furnish than it was in 2022.

5. Furniture gets its own color story

Annie Sloan’s Frida Blue and Firle are the reminder that color of the year is not only about walls. Painted furniture is a parallel track with its own logic: smaller surfaces, bolder choices, faster change. A Frida Blue dresser is a lower-commitment way to participate in 2027 color than repainting a living room, and for renters and upcyclers, it may be the most useful pick of the year.

Frequently Asked Questions

What is the 2027 Color of the Year?

There is no single 2027 Color of the Year; each major paint brand names its own. The 2027 picks include Sherwin-Williams Celery (SW 6421), Behr Grounded, Valspar Cottage Door (8004-38E), PPG Country Soil (PPG15-30), Dutch Boy Deep Rooted (311-7DB), Glidden Artifact (PPG10-16), Clark+Kensington Vantage Point (38B-4), Annie Sloan’s Frida Blue and Firle, and Benjamin Moore’s Webster Green (HC-130).

Which 2027 Color of the Year is most popular?

It is too early for sales data, but search and press interest is strongest around Sherwin-Williams Celery and Behr Grounded, the two greens. PPG Country Soil has the clearest path to owning its niche, since almost no consumer content exists for it yet. Popularity matters less than fit: the right color is the one that works in your light, with your furnishings.

What colors go with the 2027 Colors of the Year?

Warm whites, natural wood tones, camel, cream, olive, and blackened bronze pair across nearly the whole lineup. The year’s colors share warm undertones, so they harmonize with each other better than most annual lineups: Country Soil walls with terracotta accents, Celery with warm white trim, Artifact with cream textiles.

Are the 2027 colors warm or cool?

Mostly warm. Country Soil, Deep Rooted, Grounded, and Artifact all lean warm; Celery and Firle are warm-leaning greens; Cottage Door and Vantage Point are the coolest picks but both carry softness that keeps them from reading cold. This is a warm year overall, which is the point: the market is moving away from cool gray.

Which 2027 color is best for a whole home?

Behr Grounded and PPG Country Soil are the strongest whole-home candidates: both are mid-tone, warm, and forgiving across rooms and light conditions. Celery works whole-home if you keep it to the lighter applications and anchor it with warm whites. For a full room-by-room system built on any of these, see the palette guides linked in each section above.

Cottage Door vs Artifact: which blue should I choose?

Choose Cottage Door for bright, open rooms where you want airiness, and Artifact for smaller or lower-light rooms where you want a cocoon effect. Cottage Door is lighter and airier; Artifact is deeper and warmer. Both are 2027 Colors of the Year, so neither choice will look dated.

Where can I buy these 2027 colors?

Sherwin-Williams colors at Sherwin-Williams stores; Behr at Home Depot; Valspar at Lowe’s; PPG at PPG retailers and independent dealers; Dutch Boy at Menards; Glidden at Home Depot and Walmart; Clark+Kensington exclusively at Ace Hardware; Annie Sloan Chalk Paint through independent stockists. Always buy a sample first and test it in your own light.

Do I need a whole palette or just the color of the year?

One trendy color does not make a cohesive home. Every color above needs supporting colors for trim, ceilings, and adjoining rooms, or the hero color looks stranded. That is what our whole-home palette guides solve: nine coordinated colors with room-by-room assignments, so the color of the year becomes a system instead of a swatch.

Get the Complete Palette for Your Color

Each 2027 Color of the Year has a complete whole-home (or furniture) palette guide on our Etsy shop: the full color system with room-by-room assignments, undertones, lighting guidance, and planning worksheets.

All brand and color names are trademarks of their respective owners. This is an independent guide by The Global Abode and is not affiliated with, endorsed by, or sponsored by any paint manufacturer. Color descriptions are based on published press materials; always test a physical sample in your own light before buying paint.

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