Update (Oct 15, 2026): Benjamin Moore has revealed its 2027 Color of the Year, Webster Green (HC-130), a rich botanical green from the Historical Colors collection. Our definitive guide is publishing within hours. Our Benjamin Moore 2027 Color of the Year palette is built around it, with all nine colors planned room by room.
Benjamin Moore 2027 Color of the Year: Predictions & What We Know
Benjamin Moore announces its 2027 Color of the Year tonight, and if you are planning a paint project for next year, this is the announcement that sets the tone for the industry. Every October, designers, painters, and homeowners watch for the Benjamin Moore 2027 Color of the Year reveal, because the brand’s pick shows up everywhere within months.
In this post: when the announcement lands, how Benjamin Moore actually chooses its Color of the Year, what past picks tell us about where the brand is heading, and the 2027 signals already visible from other brands.
When Does Benjamin Moore Announce the 2027 Color of the Year?
Benjamin Moore announced its 2027 Color of the Year on the evening of October 14, 2026 (US time): Webster Green HC-130. The brand traditionally reveals its pick in mid-October on benjaminmoore.com with design-press coverage the same evening.
How Benjamin Moore Chooses Its Color of the Year
The company’s color and design team spends the year researching: traveling, studying shifts in design, fashion, art, and culture. The annual pick is meant to capture a mood, not just a hue. Where some brands pick safe neutrals, Benjamin Moore has a history of choosing colors with conviction.
What the Past Picks Tell Us
Recent picks: Cinnamon Slate 2113-40 (2025), Blue Nova 825 (2024), Raspberry Blush 2008-30 (2023), October Mist 1495 (2022), Aegean Teal 2136-40 (2021), First Light 2102-70 (2020). The brand alternates between bold and soft, returns to blue-green territory often, and Cinnamon Slate showed comfort in earthy territory.
The 2027 Signals: What Other Brands Already Announced
Earthy greens dominate: Sherwin-Williams Celery (SW 6421), Dutch Boy Deep Rooted, Annie Sloan Firle. Warm neutrals: Behr Grounded, PPG Country Soil. Soulful blues: Glidden Artifact, Clark+Kensington Vantage Point, Valspar Cottage Door.
Our Predictions vs. The Result
We predicted four directions: (1) a grounded earthy green, this is where the brand went with Webster Green HC-130; (2) a warm earthen neutral; (3) a soulful complex blue; (4) a plum/terracotta wildcard. Green was the defining color story of 2027, and Benjamin Moore joined it with a confident, historic green.
Frequently Asked Questions
On the evening of October 14, 2026 (US time): Webster Green HC-130.
The brand’s color and design team selects it after a year of research into design, fashion, art, and cultural trends.
Cinnamon Slate 2113-40 (2025), Blue Nova 825 (2024), Raspberry Blush 2008-30 (2023), October Mist 1495 (2022), Aegean Teal 2136-40 (2021), First Light 2102-70 (2020).
Benjamin Moore’s 2027 Color of the Year, a rich, timeless botanical green from the Historical Colors collection.
Benjamin Moore and all color names are trademarks of Benjamin Moore & Co. This is an independent article by The Global Abode, not affiliated with or endorsed by Benjamin Moore.
Painting more than one room? Webster Green is planned as a whole-home system: nine coordinated Benjamin Moore colors with room-by-room assignments, undertones, pairings and finishes. Get the Webster Green whole-home palette on Etsy.
